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Ambi Pur

Industry
Home & car fragrance
Posts
61
GIFs
3
Period
Apr 2022 — Feb 2023
Role
Design & art direction
Instagram
@ambipurin ↗

34 of these are live on Instagram. Hover any post to read its caption.

Case study

Best takes
The Living Room cover

The Living Room

Freshness strong enough to wake up the old portraits on the wall: a three-part design campaign that puts the “living” back into the living room.

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Hero posts

The best of the lot. (07)
The living room: a knight's portrait comes alive by candlelight.IGView on Instagram
The living room: a noblewoman watches from her frame by candlelight.IGView on Instagram
The living room: a startled general stares out of his frame.IGView on Instagram
'Lit vibes for new year!' The gel traced in neon light.
'A perfect Christmas tree!' Air sprays fanned out into a tree.
Pride Month: 'Homophobia stinks', with the spray releasing a rainbow.IGView on Instagram
Harry Potter Day: 'No nose, no odour problems'.IGView on Instagram

Campaign posts

Launches, grids and contests. (04)
#SetTheMood contest reminder: 'Don't miss this!' on a heart-shaped plate.
'Giveaway reminder!' A dinner for two is up for grabs.
Valentine's contest: 'Love is something that you giveaway'.IGView on Instagram
Valentine's contest: 'To love is to win' a dinner with a loved one.IGView on Instagram

Hygiene posts

Everyday topical and product posts. (53)
'Cool drive for summer heat!' The car gel served as an ice-cream cone.
'Lemon aid for a fresh summer': a car interior bursting with citrus.
'Uplifting night trails!' The gel drawn in neon over a city road.IGView on Instagram
'Fresh air for your soul': a spray-shaped cloud over green hills.IGView on Instagram
'Turn your mood upside down': a car mirrored on a dark floor.
Makar Sankranti: 'Badboo ki lenge firki', with the gel flown as a kite.IGView on Instagram
'Why wait for Christmas to be Secret Santa?' The Mood Therapy gift pack.IGView on Instagram
'Roz rose Christmas!' The rose spray in a Santa hat.IGView on Instagram
'Lit vibes for the new year!' Fireworks burst over the room gel.IGView on Instagram
World Cup topical: 'Uplifting goals!' The gel caught in a goal net.IGView on Instagram
Motion: 'Festive vibes beyond festivals!' for the Mood Therapy pack.IGView on Instagram
Motion: the berries type stack animates around the spray and cart.IGView on Instagram
'The season of berries!' The berry spray rides a shopping cart.IGView on Instagram
'Drive the mood': the gel shell glows above a speeding car.
Motion: 'Freshness for SALE!' The word repeats down the frame.
Stress Awareness Day: a road sign that marks a 'No stress zone'.
'Taufa kabool karo!' The Mood Therapy gift box under falling petals.
'Taufa kabool karo!' The rose gel as a festive gift.IGView on Instagram
Dhanteras: 'God loves a good AMBIence', with a diya.IGView on Instagram
Halloween: 'Long drive in a long night', lit by tail-lights.
Halloween: 'Badboo ko karo BOO!' The gel beside a glowing pumpkin.IGView on Instagram
Monday to Fri— the week written out by hand, cut short for the weekend.IGView on Instagram
Dussehra: 'Drive the evil odour away', with the car gel as a bow and arrow.IGView on Instagram
Dussehra: 'Light the evil away with just a lift'.
Gandhi Jayanti: the spray stands in for the I in GANDHI.IGView on Instagram
Karwa Chauth: 'Our designer left early!' A sketch left unfinished on paper.
Navratri: 'Only Sanedo, No Sadne-do!' Two sprays clink after Garba.IGView on Instagram
Navratri: 'Say Halooo to freshness' among dandiya silhouettes.
Promo: 'Relaxing. Refreshing. Romantic.' The car gel value pack.
Promo: 'The secret behind good mood & aroma', the Mood Therapy gift box.
Festive promo: 'Keep the odour in order!' with the whole range.
Emoji contest: 'With an intention to uplift your mood'.IGView on Instagram
'AIR: the only place free from prejudice & odour.'IGView on Instagram
Teachers' Day: classrooms may sound like a fish market, but never smell like one.IGView on Instagram
Onam: 'A mood lifting Pookalam' made of fresh flowers around the gel.IGView on Instagram
Ganesh Chaturthi: 'Harbinger of a good mood', with the gel as Ganesha.IGView on Instagram
Onam: 'A mood lifting Pookalam' as a kaleidoscope pattern.
Ganesh Chaturthi: the spray becomes Ganesha's trunk beside modaks.
Friendship Day: 'When you and I are together, we are a danger to odour.'
Book Lovers Day: 'Every story smells better here.'
Janmashtami: 'Naa rahegi baas, par bajati rahegi bansuri.'IGView on Instagram
'Don't let bad odour pull the brakes on your ride.'IGView on Instagram
'You drive better when you feel better', seen in the rear-view mirror.IGView on Instagram
World Emoji Day: 'One bottle, many emotions.'
Banner: the saviour of smelly cars, delivered to your doorstep.
Banner: 'Drive into freshness' on the bonnet of a vintage car.
Banner: 'Make your world odour-free with just a click.'
Banner: the car gel floats on clouds with sprigs of lavender.
Monsoon: 'Beat musty monsoon odours with Ambi Pur car gel.'IGView on Instagram
Monsoon: 'Come rain or shine, we'll always be there for you.'
Summer Solstice carousel: a 'Looooong' line that stretches across the swipes.IGView on Instagram
Amazon tile: car rides with the goodness of lavender.
Pride Month: 'Homophobia stinks', a rainbow across the mouth.
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