IG ↗ 45 of these are live on Instagram. Hover any post to read its caption.
Hero posts
The best of the lot. (06)
IGView on Instagram↗A diamond necklace and rings against a red satin wrap top.Art Direction — 10 Aug 2024IGView on Instagram↗A model in black, hand at her jaw, pendant and drop earrings in warm light.Art Direction — 10 Jul 2024Two models in satin and diamonds, shot under a chandelier.Art DirectionIGView on Instagram↗Raksha Bandhan: a diamond bracelet laid across a dark sleeve like a rakhi.Post — 19 Aug 2024IGView on Instagram↗Independence Day: morning sun streaming through an open hand.Post — 15 Aug 2024IGView on Instagram↗Dussehra: a line of diamonds across blue velvet, good winning over dark.Post — 24 Oct 2023
Campaign posts
Launches, grids and contests. (15)
IGView on Instagram↗Left panel: a hand in a diamond bracelet carries a diya into frame.Diwali Grid — 01 Nov 2024IGView on Instagram↗Centre panel: a line about the return of light, set in serif on black silk.Diwali Grid — 31 Oct 2024IGView on Instagram↗Right panel of the Diwali grid: a ringed hand sets a lit diya down on marble.Diwali Grid — 31 Oct 2024
IGView on Instagram↗In profile: one long drop earring while the rest fades to white.New Diamond Series Grid — 25 Mar 2024IGView on Instagram↗Drop earrings and a delicate necklace in soft side light.New Diamond Series Grid — 22 Mar 2024IGView on Instagram↗A layered necklace and rings, shot through a blur of movement.New Diamond Series Grid — 18 Mar 2024IGView on Instagram↗A statement choker and chandelier earrings, framed by her hands.New Diamond Series Grid — 16 Mar 2024IGView on Instagram↗Hands crossed over the face, rings and a bangle catching the light.New Diamond Series Grid — 15 Mar 2024IGView on Instagram↗Cluster drop earrings and a choker, the face half lost in shadow.New Diamond Series Grid — 12 Mar 2024IGView on Instagram↗A fine diamond chain glowing on bare skin in the dark.New Diamond Series Grid — 10 Mar 2024IGView on Instagram↗A cluster necklace on a model lit hard against white.New Diamond Series Grid — 09 Mar 2024IGView on Instagram↗A solitaire ring held out of the shadows: the first post of the launch grid.New Diamond Series Grid — 08 Mar 2024
IGView on Instagram↗Rose-gold cage earrings on black paper, with a diya burning below.Diwali Grid — 14 Nov 2023IGView on Instagram↗A yellow-diamond necklace runs down the fold toward a lit diya.Diwali Grid — 12 Nov 2023IGView on Instagram↗Diamond hoop drops on folded black card, a diya glowing at the corner.Diwali Grid — 11 Nov 2023
Hygiene posts
Everyday topical and product posts. (26)
IGView on Instagram↗A heart pendant and studs with a blue silk shirt.Art Direction — 30 Aug 2024IGView on Instagram↗Ear studs and rings styled with a grey satin shirt.Art Direction — 31 Jul 2024IGView on Instagram↗Golden light on rings and earrings, a yellow cardigan slipping off.Art Direction — 13 Jul 2024IGView on Instagram↗Hands, rings and a white lace top, lit from the side.Art Direction — 29 Jun 2024IGView on Instagram↗A silver satin shirt with a delicate necklace and bracelet.Art Direction — 25 Jun 2024IGView on Instagram↗A satin halter, a fine necklace and a single spotlight.Art Direction — 14 Jun 2024IGView on Instagram↗A white wrap dress, a pendant and studs in moody light.Art Direction — 08 Jun 2024IGView on Instagram↗Close-ups of a cocktail ring and a choker in hazy light.Art Direction — 06 Mar 2024IGView on Instagram↗Layered diamond strands with a black top, lit low.Art Direction — 04 Feb 2024IGView on Instagram↗A smile, a necklace and drop earrings against a pink backdrop.Art Direction — 31 Jan 2024IGView on Instagram↗An ivory lace blouse, a choker and rings, filmed in soft light.Art Direction — 26 Jan 2024IGView on Instagram↗A blush drape and a diamond necklace in warm studio light.Art Direction — 19 Jan 2024IGView on Instagram↗An ivory lehenga with a diamond choker and long earrings.Art Direction — 14 Jan 2024A white blazer, rings and a fine necklace in warm light.Art DirectionIGView on Instagram↗A solitaire on black, with a line on how long a diamond takes to form.Post — 24 Mar 2024IGView on Instagram↗New Year: sparklers fizzing around a hand wearing a diamond ring.Post — 01 Jan 2024IGView on Instagram↗The Koh-i-Noor, part one: the crown that holds it today.Carousel — 16 Dec 2023IGView on Instagram↗Part two: Queen Victoria, and what the stone’s name means.Carousel — 16 Dec 2023IGView on Instagram↗Part three: the stone’s long road from Persia to the British crown.Carousel — 16 Dec 2023IGView on Instagram↗International Men's Day: a ring offered from one hand to another.Post — 19 Nov 2023IGView on Instagram↗The Marie Antoinette earrings, part one: an engraving of the queen.Carousel — 08 Nov 2023IGView on Instagram↗Part two: the pear-shaped pair, now on show at the Smithsonian.Carousel — 08 Nov 2023IGView on Instagram↗Part three: where the earrings came from and who owned them next.Carousel — 08 Nov 2023IGView on Instagram↗The Patiala Necklace, part one: the Maharaja who commissioned it.Carousel — 26 Oct 2023IGView on Instagram↗Part two: the 1928 Cartier necklace and the stones behind it.Carousel — 26 Oct 2023IGView on Instagram↗Part three: how it went missing, and how it was pieced back together.Carousel — 26 Oct 2023
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram
IGView on Instagram