The Living Room
Ambi Pur· 2023✦ Featured · Ads of the World ↗
- Client
- Ambi Pur
- Industry
- Home & car fragrance
- Agency
- Sociowash, Mumbai
- Role
- Designer
- Work
- Key visuals, Design, Social
- Year
- 2023
Freshness strong enough to wake up the old portraits on the wall: a three-part design campaign that puts the “living” back into the living room.
01The brief
Ambi Pur wanted its room freshener to stand out in the feed with one simple, striking thought about what freshness does to a room.
02The idea & strategy
Ambi Pur’s freshness is strong enough to add life to any living room. The freshener creates an aura that makes everything around it feel lively, even the stiff old portraits on the wall. #LiftToUplift
03Execution
Three key visuals, each a classic royal portrait hanging in a dark, candle-lit room: a knight, a noblewoman and a general, all looking a little more awake than a portrait should, with the Ambi Pur Room Freshener on the mantel below. Posted as an Instagram carousel in February 2023.
04My role
Design of the three key visuals, credited as designer on Ads of the World, working with copywriter Vikith Jain and ACD (art) Hemant Sarpotdar.
Credits
- Advertising agencySociowash, Mumbai
- DesignerKaran Pawar
- CopywriterVikith Jain
- ACD copyVishal Kadam, Vinit Patil
- ACD artHemant Sarpotdar
- Account leadNirjari Bhatt
- Account managerShailee Priyadarshi
- Account directorHimani Mangtani
- Business headChirag Sangai
